Connectivity can be beneficial when it works, but when something breaks between the point-to-point connections, it can cause unfortunate issues. Since technology systems are ever-changing, APIs need constant maintenance and updating. These coded connection streams are called Application Programming Interfaces (APIs). Each of these connection streams, however, must be coded and built uniquely to accommodate the requirements of each technology system. Just as we routinely “connect to the internet” or “connect to Wi-Fi” without thinking twice about it, connectivity between technologies enables the passing of data from Point A (an amusement park’s ticketing system, for instance) and Point B (an online reseller). Connectivity is how one technology talks to another via the internet. These issues create an additional burden of work and operational strain for an attraction.įortunately, there is a solution to this online reseller conundrum, and it’s as simple as connectivity.
Compiling and submitting these reports can be tedious and leave room for error. Some resellers also require guests to print out a paper voucher to redeem and exchange at the gate for an actual ticket, and for attractions to receive payments from these resellers, they still need to provide them with validated proof of redemption.
TICKEY PRICES FOR IAAPA UPDATE
If you want to make an update to your ticket pricing or inventory allocation, you have to log in to each individual reseller network and make these changes. So, what’s the challenge of working with online resellers-possibly many at once? The extra work that comes from managing them all. Since most of these resellers only get paid upon a sale, other benefits include more marketing at no cost (yielding greater brand exposure and awareness), higher daily attendance, and shorter lines at walk-up ticket sale windows.
Through these online third parties-also known as “channels”-attractions can sell tickets to consumers who may have never found these attractions on their own.
By contracting with online resellers such as Expedia, Google, GetYourGuide, and Klook, attractions-from museums and family entertainment centers to theme parks and resorts-can extend their sales reach to potential guests around the globe. When it comes to boosting ticket sales for amusement parks and attractions, distributing through outside channels can be a boon. Aquaventure Waterpark in Dubai, United Arab Emirates, features over 105 slides, attractions, and experiences.
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